A decade ago, men did not care much about their appearance. Recently, however, values have shifted to the point that even men take care of their “skin” as a matter of course. Moreover, we believe that cleanliness is an element that is deeply related to communication and influences one’s life. When you look in the mirror, do you think, “I may have aged somewhat,” but leave it at that? Don’t underestimate the importance of skin management and live a positive life.

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